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Bridging the Gap: Innovative Strategies for Attracting Hard-to-Reach Groups to Humanism


By Andreas Isenberg


We asked Andreas to advise us on how to make humanist groups more attractive to young people, ethnic minorities, and 'blue-collar' workers. He shares his suggestions below.







Young people

Attracting young people to join humanist groups may require a multi-faceted approach that considers the specific interests and concerns of younger generations. Here are some suggestions:

  1. Social Media Engagement: Utilise platforms popular among young people to spread the word about humanism, discuss relevant issues, and advertise events.

  2. Relevant Topics: Address issues that resonate with younger people, such as climate change, social justice, and mental health. Position humanism as a framework that offers solutions or coping mechanisms for these challenges.

  3. Community Outreach: Partner with schools, colleges, and youth organizations to offer educational programmes, workshops, and discussions that introduce humanist ideas in a non-preachy manner.

  4. Interactive Events: Host online and in-person events that go beyond lectures and involve interactive elements like debates, game nights, or art projects that allow for experiential learning and socialising.

  5. Mentorship Programmes: Create opportunities for young people to work closely with older, more experienced humanists. This could take the form of job shadowing, project collaboration, or ongoing guidance.

  6. Visibility: Make use of public events, podcasts, and blogs to showcase the experiences of young humanists, providing relatable role models for potential new members.

  7. Open Dialogue: Create safe spaces for open discussion where young people can express doubts, ask questions, and explore their beliefs without judgement.

  8. Volunteer Opportunities: Offer hands-on ways to make a difference, such as community service projects that align with humanist principles, to show that humanism is not just a philosophical stance but a way of positively impacting the world.

  9. Inclusivity: Make sure that your humanist group is welcoming and inclusive, representing a diverse range of backgrounds, perspectives, and experiences.

  10. Affordability: Consider offering discounted or free memberships for students or young professionals to alleviate financial barriers to entry.

By incorporating some or all of these strategies, humanist groups can not only attract younger members but also provide them with valuable experiences that encourage them to remain engaged and active in the community.


Ethnic minorities

Attracting ethnic minorities to join humanist groups may require targeted strategies that take into account the cultural, social, and historical nuances of various communities. Here are some suggestions to enhance diversity and inclusion:

  1. Cultural Sensitivity: Recognise and address the specific cultural and religious challenges that people from ethnic minority backgrounds might face when considering humanism as a life stance.

  2. Community Partnerships: Establish collaborations with organisations that are trusted and valued within minority communities, to co-host events or create content that aligns with humanist principles. Host a Black History Month event.

  3. Representation: Ensure that the leadership, speakers, and overall membership of the humanist group are diverse. Representation matters, and seeing oneself in a community can be a powerful motivator to join.

  4. Inclusive Messaging: Use inclusive language in all promotional material and make explicit your commitment to diversity and inclusion.

  5. Safe Spaces: Create environments where people from all backgrounds can openly share their thoughts, beliefs, and concerns without fear of judgment or marginalisation.

  6. Language Accessibility: Consider providing resources, literature, and website content in multiple languages relevant to the communities you are trying to reach.

  7. Affordable Membership: Financial constraints can be a barrier for some minority groups. Offering discounted or free memberships can make joining more accessible.

  8. Focused Outreach: Conduct targeted outreach campaigns through platforms and channels that are popular among the specific ethnic groups you aim to attract.

  9. Consult and Listen: Actively seek feedback from members of minority communities about what they would like to see in a humanist organization and how the group can better meet their needs.

  10. Social Justice Advocacy: Position the group as an advocate for social issues that disproportionately affect minority communities, to show alignment with broader struggles for justice and equality.

  11. Education: Offer workshops, seminars, or online courses that not only discuss humanist principles but also how they intersect with the issues that ethnic minorities face.

  12. Local groups: Form or support local groups in diverse neighbourhoods, which can be more accessible and relatable to minority communities.

By implementing these strategies, humanist groups can become more inclusive and attractive to ethnic minorities, thereby enriching the community with diverse perspectives and experiences.


'Blue-collar' workers

To make humanist groups more inclusive and appealing to working-class, blue-collar workers, here are some strategic approaches that focus on accessibility, practical benefits, and community engagement:

  1. Community Outreach: Start by understanding the issues and needs of working-class communities. Host free public events, workshops, or seminars that focus on topics that are relevant to them.

  2. Flexible Meeting Times: Working-class individuals may have irregular working hours. Consider hosting meetings at various times, including evenings and weekends, to accommodate their schedules.

  3. Accessible Locations: Choose venues that are easy to reach by public transport and are located in neighbourhoods where working-class individuals live.

  4. Affordable Membership: Consider a sliding scale for membership fees, or even free memberships for those who can't afford to pay.

  5. Practical Assistance: Offer services that can make a tangible difference in their lives, such as free legal advice clinics, financial literacy workshops, or skills development courses.

  6. Solidarity Actions: Show up for strikes, labour movements, and other events that are critical to the working class, not just to recruit but to demonstrate that humanist values align with fighting for economic justice.

  7. Partnerships: Collaborate with trade unions, community centres, and other organisations that already have the trust of working-class people.

  8. Inclusive Language: Use language that is inclusive and free from academic jargon when talking about humanism and its tenets, making it easier for people from all educational backgrounds to engage.

  9. Feature Working-Class Voices: Promote stories and testimonials from working-class individuals who are already involved in your humanist group. This can make the organisation feel more welcoming to those from similar backgrounds.

  10. Immediate Benefits: Offer something of immediate value for joining, whether it's a community, a service, or resources that could be beneficial for them right away.

By implementing these strategies, humanist groups can show that they are not just talking about inclusivity but are actively working towards it.


This article was written by ChatGPT-4 and Andreas is a fictional writer. With some minor changes, this article meets our editorial standards for interest and accuracy but please let us know if you spot any errors.



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