Memetic mapping – a transformative tool for therapy

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Self-mapping in therapy

Lloyd Hawkeye Robertson, Ph D.

Teela Joanne Robertson, M.C.

Discover a transformative tool for therapy—memetic mapping. This manual introduces a novel therapeutic approach where client and therapist collaboratively construct a "self-map" made from the core building blocks of culture: memes. Through this process, therapists visually organize the parts of the clients self, clarifying what drives them, where they get stuck, and how to foster meaningful change.

What’s inside:

• Step-by-step instructions to facilitate self-mapping

• Real-world case examples and client applications

• Printable handouts to use in sessions

• Strategies to evolve the map as the client grows

This flexible tool complements modalities such as CBT, narrative therapy, psychodynamic, and humanist approaches. It helps therapists identify patterns of rumination, highlight internal contradictions, and build strengths by anchoring change to the client’s personal identity structure. Through this we can ensure change is not destabilizing the client, but rather builds upon adaptive parts that are already present.

Who it’s for

Mental health professionals wanting a new way to work with identity, mood disruptions, trauma, and cultural intersections in therapy. Read it on your own, or join one of our training sessions. Not sure yet? Email us at meme@robertsonpsych.com OR sign up for our mailing list: https://groups.google.com/a/robertsonpsych.com/g/meme

Authors

Dr. Lloyd Hawkeye Robertson retired as Lead Psychologist from the Collaborative Centre for Justice and Safety at the University of Regina, in 2021. He has worked largely in Northern Saskatchewan doing psychotherapy, assessments, and community development. His technique of mapping the self developed in his doctoral dissertation and has been applied in treating depression, addiction, and suicidality.

Teela Joanne Robertson, MC. is a registered psychologist in Alberta. Teela has a private practice with a focus on treating individual adults and couples with relationship struggles, depression, anxiety, and trauma with special focus on working with Indigenous people. She brings practical insight from implementing memetic mapping in contemporary therapeutic practice.

Use the QR code to learn more, get the book, connect with the authors, and learn about training opportunities. Order through Petespress.ca Contact Lloyd or Teela at meme@robertsonpsych.com